ECE has seen an increase in the number of Chinese students ordering reports and expects that trend to continue as sentiment for education in the U.S. and Canada remains strong.
Because of this interest, ECE recently launched http://www.ececredentialevaluation.com, a new website created specifically for the Chinese market.
The new website will provide information about credential evaluation reports, documentation requirements, and ECE’s 40-year history of providing credential evaluations to international students.
Last year ECE also launched an official account on WeChat, which is the largest social media platform in China.
“Chinese students make up the largest population of international students in the United States and second-largest in Canada. Together, these platforms give ECE expanded reach in China,” said Leigh Lane Peine, ECE Senior Director of Marketing. “Many familiar platforms like Google, Facebook, and YouTube are blocked in China, making it difficult for organizations in the U.S. and Canada to reach this market. This new site should give our brand, already recognized, a boost in this important market.”